While social media tools such as Facebook and Twitter are now commonly used for marketing, there is an emerging trend with the use of Instagram. Is your organization using Instagram? If not, here’s why you should begin doing so now.
Social media is not just a means to share and exchange information, but is also used as a platform for interaction and engagement. For instance, the “Like Approach” is used to engage users. Symbolized by the well-recognized ‘Thumbs Up’ icon, many social media tools use the Like widget, with Facebook leading the way in popularizing it.